About Us

About Oops! PlanB®
This blog is brought to you by Choice Matters. We have involved the entire county of Westchester, New York, in a non-political outreach project, inviting everyone to come together as a community to address the issue of unintended pregnancies. Choice Matters has launched this campaign to increase Emergency Contraception awareness and access in Westchester County and especially in those communities with high rates of unintended pregnancy. Choice Matters is leading this project in cooperation with Planned Parenthood Hudson Peconic, and with the support of NARAL Pro-Choice NY, the Westchester Women’s Agenda, the Westchester Hispanic Coalition, Victims Assistance Services, YWCA of White Plains and Central Westchester, and others. The goal of the project is two-fold: first and foremost, to reduce the number of unintended pregnancies in the county; and to serve as a model for other suburban communities seeking to address this issue.

This blog is part of our outreach program and is specifically geared towards raising awareness about Plan B® and emergency contraception among young women. We hope you find the site to be informative, but also fun and interactive. We welcome your participation in the blog in the form of emails and comments.

Special thanks to the Westchester County Board of Legislators and Chairman of the Board Bill Ryan; County Executive Andy Spano; NYS Assembly representatives Richard Brodsky, Amy Paulin, Michael Spano, Gary Pretlow, George Latimer, Sandra Galef, and Adam Bradley; and State Senator Suzi Oppenheimer for their support in launching this educational outreach program.


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